App paywall with feature grid
Paywall · iOS and Android
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Get a licenceWhat makes good paywall design?
Good paywall design makes the upgrade feel worth it and the terms feel safe. The best subscription paywalls lead with the benefits, not the price, highlight one recommended plan, show the trial and renewal terms in plain words, and make closing the paywall easy. These subscription paywall examples include plan pickers, free trial screens, yearly versus monthly comparisons, upgrade screens and tiered pricing for iOS and Android apps.
Paywall design principles that work
Social proof
A star rating or a short line like Loved by 50,000 runners reassures people right at the decision.
Match the moment
A paywall shown after a first success can speak to that success, which converts better than a generic upgrade screen.
Benefits first
Three to five clear benefits above the plans tell people what they get.
One recommended plan
Highlight the yearly or most popular plan and show the saving.
Plain trial terms
Free for 7 days, then the price, cancel any time, all visible before the button.
One clear button
Start free trial, in the accent colour, with nothing competing.
Easy to close
A visible close button builds trust and keeps app store reviewers happy.
Screens every paywall needs
Benefits header
The three to five things the paid plan unlocks, with icons or a short visual.
Plan picker
Monthly and yearly, or tiers, with the recommended plan highlighted and its saving shown.
Trial terms
When the trial ends, what it costs after, and how to cancel, in plain words.
Purchase button
One accent button that says exactly what happens, such as Start 7-day free trial.
Restore and close
Restore purchases for returning users and a visible close button.
Success screen
A thank you, what is now unlocked, and a button back into the app.
Types of paywall design
Single-plan paywalls focus on one offer and a trial, which keeps the decision simple. Plan pickers compare monthly and yearly, or two or three tiers, with the recommended one highlighted.
Feature comparison paywalls show a free versus pro table for apps where the difference needs explaining. Soft paywalls appear after a moment of value, such as finishing a first project.
Test paywalls carefully. The position in the app, the trial length and the default plan often change subscription rates more than the visual design does.
Paywall copy matters as much as layout. Name the outcome people get, like Unlimited projects or Sleep better every night, rather than listing features, and keep the price line short and honest.
Think about the paywall as part of onboarding rather than a wall at the end. When the screens before it have shown what the app does and asked what people want, the paywall can repeat their own goal back to them, and the upgrade reads as the obvious next step instead of an interruption.
How to build a paywall design with AI
1
Pick a design
Open any paywall design above to see it live and full size.
2
Copy the template
Copy the screen from its page. It is plain HTML and CSS at phone size.
3
Paste it into your AI tool
Save it in your project and ask Cursor or Claude Code for it in React Native, Expo, SwiftUI or Flutter.
4
Make it yours
Ask the tool to swap in your copy, brand colours and links, keeping the layout and spacing.
Common paywall design mistakes
Fake urgency
Countdown timers that reset every visit damage trust and reviews.
Same paywall everywhere
A paywall that ignores where it appears feels generic. Match the copy to the feature people just tried.
Price before value
Leading with the price makes people leave before reading the benefits.
Hidden renewal terms
Unclear terms cause refunds, bad reviews and app store rejections.
No close button
Trapping people feels hostile and breaks store guidelines.
Too many plans
More than three options slows the decision.
Frequently asked questions
How many benefits should a paywall list?
Three to five. Each one short, specific and tied to something people already tried in the app.
Should a paywall show a free plan?
If the app has a free tier, show it as the quiet option so people understand what they keep without paying.
How do I test paywall designs?
Run A/B tests on one change at a time, such as trial length or the default plan, and compare trial starts and paid conversions.
What makes a good paywall design?
Clear benefits, one highlighted plan with its saving, plain trial and renewal terms, one strong button and an easy close.
Where should a paywall appear in an app?
Common spots are the end of onboarding and right after a moment of value, such as finishing a first task.
Should a paywall offer a free trial?
For most subscription apps, yes. Show exactly when the trial ends and what it costs after.
Monthly or yearly plan first?
Highlight the yearly plan with its saving shown, and keep monthly as a visible option.
Can I build a paywall screen with AI?
Yes. Ask Cursor or Claude Code to build these screens and connect RevenueCat or StoreKit for subscriptions.
Do these paywalls follow app store rules?
They show price, terms and a close button clearly, which store guidelines require. Always check the latest rules before release.
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